Seersucker is a fabric steeped in rich mythology, with one of its most enduring stories being its etymology. The word “seersucker” comes from the Hindi words shîr (milk) and shakar (sugar), which refer to the fabric’s characteristic texture—smooth in some places and bumpy in others.
Like many classic menswear fabrics, seersucker traces its origins to India, specifically during the British Raj, when it first attracted Western attention. After making its way to the United States, it became a favorite in the American South for its ability to keep the wearer cool in hot weather.
Today, seersucker is offered in over 30 different patterns, ranging from the traditional blue-and-white stripes to bold windowpane designs and contemporary solids.
Whatever form your seersucker takes, it’s important to remember that the fabric’s charm lies in its relaxed nature. Whether you’re dressing it up for a wedding or wearing it casually to a racetrack, seersucker is best enjoyed when you embrace its easygoing spirit.
Come visit your favorite Bangkok Tailor to tailor your next Seersucker Suit on your next Bangkok or Thailand trip.
